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Paul Jacobs was the president of SNK Corp. of America between 1986 and 1991. He helped bring the NeoGeo to America. Unfortunately, the home market was still reeling from the fallout caused by the legendary video game crash of 1983, and major players, such as Atari and Mattel, were more occupied with lawsuits than with the marketing and production needs of their flailing consoles. Nevertheless, one console manufacturer in particular seemed to weather the crash fairly unscathed: Nintendo. SNK signed up to become a third-party licensee for Nintendo's Family Computer (Famicom) system in 1985 and opened a second branch in the United States--this time in Torrance, California (near Los Angeles)--shortly after the Nintendo Entertainment System was introduced. This new branch was called SNK Home Entertainment and would handle the distribution and marketing of the company's products for home consoles, such as the NES. By this time, John Rowe had left the coin-op branch to form his own company--Tradewest, which would later market SNK's Ikari Warriors series in North America. Subsequently, both halves of the company were now being presided over by Paul Jacobs, who is notable primarily for having helped launch the company's innovative NeoGeo hardware in North America during the early 1990s. SNK flourished as the 1980s drew to a close. The company continued to develop successful arcade games (many of which made it to North America, thanks to Takahito Yasuki's distribution company, Romstar), which it would later port to and publish for the Nintendo Entertainment System.