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SNK soon followed up that campaign with its "Bigger, Badder, Better" ad blitz, which featured a menacing pitbull as its mascot. The dog, along with the words "Bigger, Badder, Better," appeared on the first page of a series of advertisements in a number of magazines. Once again, the goal of these advertisements was to convince wealthy game players that the Super NES and Genesis just weren't going to cut it anymore. Instead of comparing the competing consoles using a food analogy, as was done in the previous ad campaign, the pit bull ads simply laid out the hardware capabilities of each system in an easy-to-understand chart. The NeoGeo came out ahead in all categories. Everyone remembers the "Bigger, Badder, Better" ads from 1992-1993. The pit bull inserts also transformed one of SNK's game counselors into a cult celebrity. Inside the multi-page advertisements, the Game Lord (known to his friends as Chad Okada), would offer previews of upcoming games and provide tips about the games that were popular at the time. Okada soon became the company's unofficial "mascot," answering letters sent in by fans and appearing at industry trade shows such as the Consumer Electronics Show and the Electronic Entertainment Expo. The pit bull campaign proved so popular that SNK ultimately decided to include the mascot on the quality-assurance seal that was printed on the outside of AES cartridge boxes. The company wasn't consistent in its implementation of the pit bull seal, however, and many games were released in variations with or without this "dog tag" embellishment.1 2 1060 days ago Ch Chapter 39 6 2 2 2 2 2 1 1 1060 days ago Ch Chapter 38. 5 2 1 1060 days ago Ch Chapter 38. 4 2 1 1060 days ago Ch Chapter 38. 3 2 1 1060 days ago Ch Chapter 38. 2 2 1 1060 days ago Ch Chapter 38. 1 2 1 1060 days ago Ch Chapter 38 6 2 2 2 2 1 1060 days ago Ch Chapter 37.
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