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Would you want to play a weenie Super Nintendo or a fully loaded sausage like the NeoGeo? Soon after the NeoGeo AES was introduced, SNK launched an aggressive marketing campaign to promote the system. If you visited a video arcade or purchased an enthusiast gaming magazine back in the early 1990s, you couldn't help but notice the company's "weenie" ads, which asked prospective purchasers if they were happy playing on a plain weenie system, such as the Sega Genesis or NEC TurboGrafx, or whether they'd rather play on a full-blown hot dog with all of the trimmings, namely SNK's NeoGeo. SNK soon followed up that campaign with its "Bigger, Badder, Better" ad blitz, which featured a menacing pitbull as its mascot. The dog, along with the words "Bigger, Badder, Better," appeared on the first page of a series of advertisements in a number of magazines. Once again, the goal of these advertisements was to convince wealthy game players that the Super NES and Genesis just weren't going to cut it anymore. Instead of comparing the competing consoles using a food analogy, as was done in the previous ad campaign, the pit bull ads simply laid out the hardware capabilities of each system in an easy-to-understand chart.It was reported by Critique international that by 2000 Akira had sold 7 million copies worldwide, including 2 million in Japan and 5 million overseas. [61] As of 2005, Akira has been published in more than a dozen languages worldwide. [62] In 2020, the first volume of Akira became publisher Kodansha's first manga to receive a 100th printing. [63] At a price of ¥1,000 in Japan[40] and $24. 95 overseas,[4] the manga tankōbon volumes grossed estimated revenues of ¥2 billion ($16 million)[64] in Japan and $125 million overseas, for an estimated total of $141 million grossed worldwide. During its run, the seinen manga magazine where it was first serialized, Weekly Young Magazine, experienced an increase in its weekly circulation, from 1 million in 1986 to 1. 5 million in 1990. [65] At an average manga magazine price of ¥180 at the time,[66] the 120 issues serializing Akira sold an estimated total of 120–180 million copies and grossed an estimated ¥22–32 billion ($170–250 million). [64] Akira has won much recognition in the industry, including the 1984 Kodansha Manga Award for Best General Manga. [67] Fans in the United Kingdom voted it Favourite Comic at the 1990 Eagle Awards. [68] It won a Harvey Award for Best American Edition of Foreign Material in 1993,[69] and was nominated for a Harvey for Best Graphic Album of Previously Published Work in 2002.
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