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(p. 28)[15]In an October 2020 a paper from University of Memphis[16] examined the effects of instructors' attractiveness on student evaluations of their teaching. [17] A 2021 study on the effects of the wearing of facemasks in the hospitality industry corroborated existing findings[18] on the correlation between perceived physical attractiveness of frontline workers and customer satisfaction. The study found that the wearing of facemasks by hospitality employees minimized the effects of their actual attractiveness on reported customer satisfaction, leveling off the playing field between average-looking employees and attractive-looking employees. [19] Empirical support[edit] According to Nancy Etcoff, a psychologist at Massachusetts General Hospital, "we face a world where lookism is one of the most pervasive but denied prejudices". [20] Referring to several studies, Angela Stalcup writes that "The evidence clearly indicates that not only is there a premium for prettiness in Western culture, there is also a penalty for plainness. "[21] When discrimination on the grounds of a person's appearance turns into fear or conveyed aversion, it is referred to as cacophobia. [9] Sometimes cacophobia may be internalized and thus directed inwards rather than towards others. [22] Studies on newborns have found that human infants as young as 14 hours from birth prefer to look at attractive faces rather than unattractive faces. [23][24] The preference also extends to non-human animals such as cats. [25] These findings indicate that lookism is an innate product of how the human visual system functions.
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