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Of the roughly $15 billion in revenues that the video game industry pulls in each year, North America accounts for nearly 60 percent of that total. If the comments from SNK Playmore's president ring true, and the company does indeed shift its focus toward becoming a third-party developer of software for home console systems, then SNK will need to crack the North American market in order to remain a driving force in the video game industry. This means that SNK NeoGeo USA Consumer Corporation holds the key as to whether SNK Playmore will ultimately succeed or fail in its goal to become a general entertainment company. And that puts Ben Herman, president of SNK NeoGeo USA Consumer Corporation, in a unique position to provide insight into the company's future plans. On February 5, 2004, GameSpot caught up with Ben Herman and played a game of 20 questions: GameSpot (GS): Your official title is president of SNK NeoGeo USA Consumer Corporation. What role do you play in getting SNK's games into the living rooms of prospective customers? Ben Herman (BH): My role includes analyzing USA market conditions and to suggest titles and systems to support. Many of our games are arcade favorites that we are bringing to market. GS: Are you much of a game player yourself? Do you play video games? BH: I grew up playing games and today will mostly sample gameplay. GS: One thing I've been wondering for the past year or so, SNK NeoGeo USA Consumer Corporation is a mouthful to say, and you prefer it printed in all-caps no less. Why was that name chosen for the North American home entertainment division? BH: We reentered the USA market with our arcade division, SNK NeoGeo USA Corporation. From there, we wanted to differentiate the home division so we added "Consumer.GS: Switching gears for a minute--SNK is still producing cartridges for the home NeoGeo console. How long does SNK plan to support that system? Do you know if production of new home consoles will ever start back up again? BH: We will continue to bring NeoGeo arcade releases to the AES. Metal Slug 5 arrives February 19. King of Fighters 2003 will follow in March. As for new home consoles, sorry, there are no plans to build additional AES consoles. GS: Can you explain SNK's relationship with the NeoStore and how that came about? BH: We had the desire to give our AES console fans a single place to order products.
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