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, Winx Club, LoliRock, Star vs. the Forces of Evil, Steven Universe, and Totally Spies!. [164] In western culture, Sailor Moon is sometimes associated with the feminist and Girl Power movements and with empowering its viewers,[165] especially regarding the "credible, charismatic and independent" characterizations of the Sailor Guardians. [166] Although Sailor Moon is regarded as empowering to women and feminism in concept, through the aggressive nature and strong personalities of the Sailor Guardians,[167] it is a specific type of feminist concept where "traditional feminine ideals [are] incorporated into
characters that act in traditionally male capacities". [167] While the Sailor Guardians are strong, independent fighters who thwart evil—which is generally a masculine stereotype—they are also ideally feminized in the transformation of the Sailor Guardians from teenage girls into magical girls. [12] The most notable hyper-feminine features of the Sailor Guardians—and most other females in Japanese girls' comics—are the girls' thin bodies, long legs, and, in particular, round, orb-like eyes. [12] Eyes are commonly known as the primal source within characters where emotion is evoked—sensitive characters have larger eyes than insensitive ones. [167] The stereotypical role of women in Japanese culture is to undertake romantic and loving feelings;[12] therefore, the prevalence of hyper-feminine qualities like the openness of the female eye in Japanese girls' comics is clearly exhibited in Sailor Moon. Thus, Sailor Moon emphasizes a type of feminist
model by combining traditional masculine action with traditional female affection and sexuality through the Sailor Guardians. [167] Merchandise[edit] Since the early 2000s, Toei
Animation has collaborated with various different brands to create merchandise outside of children's demographic. [168] On February 20, 2020, ColourPop released a Sailor Moon inspired makeup collection.
Archived from the original on
February 7, 2021. Retrieved January 27, 2021. ^ Mateo, Alex (February 1, 2020). "Japanese Bookstores Recommend 15 Top Manga for 2020". Anime News Network. Archived from the original on February 1, 2020. Retrieved February 7, 2020. ^ Loveridge, Lynzee (March 24, 2020). "180,000 Manga Readers
Vote for Their Most Wanted Anime Adaptation". Anime News Network. Archived from the original on May 14, 2021.
Anime News Network. Archived
from the original on July 17, 2021. Retrieved June 12, 2021. ^ a b Loo,
Egan (September 30, 2009). "Japanese Comic Ranking, September 21–27". Anime News Network.
