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While the two films were marketed toward children and their parents, the starkly tragic nature of Grave of the Fireflies turned away many audiences. However, Totoro merchandise, particularly the stuffed animals of Totoro and Catbus, sold extremely well after the film and made overall profits for the company to the extent that it stabilized subsequent productions of Studio Ghibli. Grave of the Fireflies is the only theatrical Studio Ghibli feature film prior to From Up on Poppy Hill to which Disney never had North American distribution rights, since it was not produced by Ghibli for parent company Tokuma Shoten but for Shinchosha, the publisher of the original short story (although Disney has the Japanese home video distribution rights themselves, thus replacing the film's original Japanese home video distributor, Bandai Visual). [34] It was one of the last Studio Ghibli films to get an English-language premiere by GKIDS. [35] Home media[edit] Grave of the Fireflies was released in Japan on VHS by Buena Vista Home Entertainment under the Ghibli ga Ippai Collection on 7 August 1998. On 29 July 2005, a DVD release was distributed through Warner Home Video. Walt Disney Studios Japan released the complete collector's edition DVD on 6 August 2008. WDSJ released the film on Blu-ray twice on 18 July 2012: one as a single release, and one in a two-film set with My Neighbor Totoro (even though Disney has never owned the North American rights, only the Japanese rights). It was released on VHS in North America by Central Park Media in a subtitled form on 2 June 1993. [36] They later released the film with an English dub on VHS on 1 September 1998 (the day Disney released Kiki's Delivery Service) and an all-Regions DVD (which also included the original Japanese with English subtitles) on 7 October 1998. On 8 October 2002, it was later released on a two-disc DVD set, which once again included both the English dub and the original Japanese with English subtitles as well as the film's storyboards with the second disc containing a retrospective on the author of the original book, an interview with the director, and an interview with critic Roger Ebert, who felt the film was one of the greatest of all time.
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