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Images of its biomechanical Eva robots are on everything from coffee mugs to smartphones and even airplane wraps. — Tim Hornyak, CNET (July 16, 2013)[207] The popularity of Neon Genesis Evangelion extends to its merchandising, which exceeded $400 million within two years of its release. [77] The series has established itself greatly on the Japanese market, developing a varied range of products for adult consumers, such as
cell phones,[259] laptop computers,[260] many soundtracks, DVDs,[261] action figures, telephone cards[262] and an official set of Japanese coins. [263][264] The stylized mecha design that would later earn praise for Evangelion was initially criticized by certain toy companies as being too difficult to manufacture,[265] with some expressing concern that models of the Evangelion mecha "would never sell. "[266] Eventually, Sega agreed to license all toy and video game sales. [107] At the time of the release of the Japanese film Death & Rebirth and The End of Evangelion, estimated sales of Evangelion merchandise topped $300 million,[262] of which 70% derived from sales of video and laser discs,[267] soundtrack CDs, single CDs, computer software and the three-volume manga. [262][268] Multiple merchandising products were released during the Renewal Project, such as CDs, video games, cel-art illustrations and collectible models. [124] The commercial exploitation of the series for the home video market achieved record sales and remained strong over a decade later. [269] The fame of the show has grown through home video sales, which exceeded two or three times the sales of other contemporary anime series and films. [270] According to anime critic Guido Tavassi, the series contributed significantly to the spread of the DVD format in Japan and generated a considerable impact on the Japanese economy, calculated in billions of yen. [270] In 2006, Matt
Greenfield stated that the franchise had earned over $2 billion.
2 11. 3 11. 4 Martin, Theron (January 12, 2009). "Hunter x Hunter DVD Set 1 - Review". Anime News Network. Retrieved 2010-12-04. ↑ "ハンター× ハンター 作品トップ ANIMAX" (in Japanese). Animax. Archived from the original on 2010-09-17. Retrieved 2010-11-27. ↑ "HUNTER×HUNTER グッズネット" [Hunter × Hunter goods net] (in Japanese).
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