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^ a b "Anime and Asian series dominate 4th Annual Global TV Demand Awards, highlighting industry and consumer trends towards international content". WFMZ-TV. January 25, 2022. Retrieved January 27, 2022. ^ Brenner 2007, p. 231.m. slot with 5. 4 million viewers and a 22% audience share, beating the BAFTA coverage on BBC One. [31] The series has been compared to Doc Martin, another ITV series featuring a professional working in a rural town. [32] The ratings for the first episode of Series 3 were affected by a scheduling clash with the finale of The Apprentice on BBC One; the episode had 4. 95 million viewers and a 19. 1% audience share. [33] "The Kingdom effect"[edit] Filming of the series in Swaffham and surrounding areas gave a boost to the local economy, dubbed "the Kingdom effect" by producer Georgina Lowe. Businesses capitalised on the popularity of the series by offering guided tours of featured locations, as well as tourist merchandise such as "Kingdom rock" and postcards. [34] Lowe gave a lecture to Swaffham's Iceni Partnership in 2007, in which she explained that the production team used local businesses "for everything from equipment and scaffold rental to buying props, costumes, food and drink". By the end of the filming of the second series, Parallel Productions had invested approximately £2.
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