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Chad owes his career in video games to many afternoons spent playing Cyberball 2072. CO: It's really hard to give you an exact answer to this. SNK Home Entertainment was a small company, and everyone pitched in where they could. I was hired by Kent Russell and was always part of the marketing department. Not long after I was hired, I wound up writing the box cover text for our English games and composing most of what ended up in the famous 16-page EGM inserts. The most significant time I can think of was during the Heh-Kyu Lee Sincock days. She had taken over the marketing responsibilities for SNK and hired a PR group to lead the charge after Samurai Shodown became a hit. But it wasn't long before our budget ran out and we decided to do our own PR in-house. I then wrote all the press releases and performed any other PR duties that came my way. GS: You say that everyone helped out where they could. Who came up with those memorable ad campaigns, such as the weenie ads and the "Bigger, Badder, Better" blitz? Sometime in the mid-'90s, I remember seeing the phrase "The Future is Now" appearing with the SNK logo.
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