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Additionally, more English-developed visual novels and indie games have marketed themselves as yuri games. [101] This has been aided by the Yuri Game Jam, a game jam established in 2015 that takes place annually. [102] By the mid-2010s, yuri video games also began to be officially translated into English. In 2015, MangaGamer announced they would be releasing A Kiss for the Petals, the first license of a yuri game to have an English translation. MangaGamer went on to publish Kindred Spirits on the Roof in 2016, which was one of the first adult visual novels to be released uncensored on the Steam store. [103] Analysis[edit] Demography[edit] While yuri originated in female-targeted (shōjo, josei) works, the genre has evolved over time to also target a male audience. Various studies have been undertaken to examine the demography of yuri fandom. [104] Publisher studies[edit] The first magazine to study the demographics of its readers was Yuri Shimai (2003–2004), who estimated the proportion of women at almost 70%, and that the majority of them were either teenagers or women in their thirties who were already interested in shōjo and yaoi manga. [105] In 2008, Ichijinsha made a demographic study for its two magazines Comic Yuri Hime and Comic Yuri Hime S, the first being targeted to women, the second to men. The study reveals that women accounted for 73% of Comic Yuri Hime readership, while in Comic Yuri Hime S, men accounted for 62%. The publisher noted, however, that readers of the latter magazine also tended to read the first, which led to their merger in 2010.
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