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By now, former president Paul Jacobs had left the company. In his place were Marty Kitazawa, who would reign as acting president of SNK of America through 1996, and John Barone, former VP of sales, who was promoted to vice president of the coin-op division. Kitazawa stayed out of the limelight, focusing primarily on liaison duties between the US office and Japan. Barone served as the public spokesperson for the company and its NeoGeo line, at least up until mid-1993, when he was let go for undisclosed reasons. Fret not for Barone, however, at least not yet. He would return to run SNK in the late 1990s and take on the responsibility of pushing the company's Hyper NeoGeo 64, Neo Print, and NeoGeo Pocket Color product line-ups--which all ultimately ended in failure. Barone would also earn the ire of fans for failing to promote SNK's products in the wake of the Sony PlayStation and Sega Dreamcast consoles. Both of these stories are told later on in our timeline, and we still have plenty to cover first. Chad Okada: The Game Lord Speaks If you ever happened upon one of SNK's multipage advertisements during the early 1990s, and especially if you actually owned a NeoGeo AES console, chances are, you know of the Game Lord. He was the guy in the ads who told you what games were hot for the NeoGeo, gave you tips on how to beat many of those tough bosses, and generally put a down-to-earth spin on the "Bigger, Badder, Better" message that SNK of America was trying to get across. In reality, the Game Lord was an actual person, just like you or me.
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