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Rather than push the NeoGeo CD heavily in North America, SNK of America put its ad budget toward games like Samurai Shodown II, King of Fighters '95, and Fatal Fury 3. SNK of Japan didn't fund a major ad campaign for the NeoGeo CD in North America like it had done in Japan. Few stores would carry the NeoGeo CD, since the shelves were already packed with games and accessories for no fewer than four mass-market game products: the Super NES, Sega Genesis, Sega Saturn, and Sony PlayStation. In the end, rather than push the underpowered single-speed NeoGeo CD, SNK of America consolidated its operations and shifted its focus back toward the part of the company that was still making money, the arcade division. Chad Okada and many of the familiar faces of the "Bigger, Badder, Better" era left the company. As a result of the consolidation, SNK of America put the lion's share of its resources into the sale and distribution of MVS hardware and games.
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