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"[71][72] Sailor Moon has also become popular internationally. Spain and France became the first countries outside Japan to air Sailor Moon, beginning in December 1993. [61] Other countries followed suit, including South Korea, the Philippines (Sailor Moon became one of ABC (now 5)'s main draws, helping it to become the third-biggest network in the country), Poland, Russia, Italy, the Czech Republic, Mexico, Guatemala, Brazil, Ukraine, Belarus, Sweden, Germany, Bulgaria, Austria, Indonesia, Croatia, Hungary, Taiwan, Thailand, Romania and Hong Kong, before North America picked up the franchise for adaptation. [73]: 10–11 In 2001, the Sailor Moon manga was Tokyopop's best selling property, outselling the next-best selling titles by at least a factor of 1. 5. [74] Sailor Moon sparked a highly successful merchandising campaign of over 5,000 items[65] which contributed to demand internationally and translation into numerous languages. Sailor Moon has since become one of the most famous anime properties in the world. [69][70] Due to its resurgence of popularity in Japan, the series was rebroadcast on September 1, 2009. The series also began rebroadcasting in Italy in Autumn 2011, receiving permission from Naoko Takeuchi, who released new artwork to promote its return. [24] Critics have commended the anime series for its portrayal of strong friendships[75] as well as for its large cast of "strikingly different" characters who have different dimensions and aspects to them as the story continues[76] and for an ability to appeal to a wide audience. [77] Writer Nicolas Penedo attributes the success of Sailor Moon to its fusion of the shōjo manga genre of magical girls with the Saint Seiya fighting teams.