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This wasn't an instance of nepotism though. During the early 1990s and before their marriage, Susan (then Jarocki) was SNK of America's operations manager. Just as he had done in the past, John Barone concerned himself mainly with the production and sales of coin-op hardware and games, while his wife handled the marketing and sales of the company's PlayStation and Dreamcast software, as well as the sales of NeoGeo AES cartridges to the niche of people still clamoring to purchase new games for the unit. Thanks to the expansion of SNK USA, gamers in North America were able to purchase versions of King of Fighters '96, King of Fighters '98, Fatal Fury: Wild Ambition, Samurai Shodown: Warrior's Rage, and Metal Slug for the PlayStation, along with King of Fighters '99 for the Dreamcast, without having to resort to expensive import copies and black-market mod chips. Despite the fact that things were looking up for SNK during the waning days of the last millennium, the company really wasn't flourishing. Arcade attendance was way down, because of the success of Sony's and Nintendo's home consoles, and the fighting game craze had all but died out. That didn't bode well for a company with a library loaded with fighting games. In order to boost its revenue, SNK needed to once again go in a new direction. During the mid-'80s, that new direction was publishing games for the NES. In the early 1990s, it was going after the enthusiasts with the NeoGeo MVS and AES. What would SNK's new strategy be in 1999? Going after the handheld market, which at the time was 100 percent dominated by Nintendo's Game Boy Color.^ "JoJo Released from Blackground, Signs with Atlantic Records". Rap-Up. com. August 18, 2017. Retrieved January 18, 2018. ^ "JoJo Rereleases Her First Two Albums".
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