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Early in 2003, the company signed a deal with PlayPhone, the mobile division of Sammy, to produce games for JAVA-enabled cellular phones. King of Fighters is the first title to come about as a result of this deal, and a mobile version of Samurai Shodown is on the way. Just as SNK did in the middle 1980s, it looks like SNK Playmore intends to make its mark on the new millennium as a software developer for a variety of home video game platforms--and cellular phones--but will the plan work? 20 Questions With Ben Herman Fans playing the now-canceled PS2 version of Metal Slug 3 in SNK's booth at E3 2003. Pachinko again? Recently, Koichi Toyama, president of SNK Playmore, announced the company's decision to curtail arcade development in favor of its slot machine business. Don't fear, SNK fans. At the end of his comments, Toyama reiterated that SNK Playmore plans "to develop our business in an attempt to become a general entertainment company. " Home consoles, such as the PlayStation 2 and Xbox, figure prominently in that plan. Ben Herman, president of the SNK NeoGeo USA Consumer Corporation, was quick to clarify Toyama's comments. "SNK Playmore will continue to develop new games for the PS2 and Xbox," said Herman, who also adds, "As far as going beyond that, I want to do PSP and the next generation of all three systems. " SNK NeoGeo USA Consumer Corporation is the subsidiary of SNK Playmore that's responsible for the marketing and sales of the company's games for home consoles and portable systems in North America. Of the roughly $15 billion in revenues that the video game industry pulls in each year, North America accounts for nearly 60 percent of that total.
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