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"SNK Playmore will continue to develop new games for the PS2 and Xbox," said Herman, who also adds, "As far as going beyond that, I want to do PSP and the next generation of all three systems. " SNK NeoGeo USA Consumer Corporation is the subsidiary of SNK Playmore that's responsible for the marketing and sales of the company's games for home consoles and portable systems in North America. Of the roughly $15 billion in revenues that the video game industry pulls in each year, North America accounts for nearly 60 percent of that total. If the comments from SNK Playmore's president ring true, and the company does indeed shift its focus toward becoming a third-party developer of software for home console systems, then SNK will need to crack the North American market in order to remain a driving force in the video game industry. This means that SNK NeoGeo USA Consumer Corporation holds the key as to whether SNK Playmore will ultimately succeed or fail in its goal to become a general entertainment company. And that puts Ben Herman, president of SNK NeoGeo USA Consumer Corporation, in a unique position to provide insight into the company's future plans. On February 5, 2004, GameSpot caught up with Ben Herman and played a game of 20 questions: GameSpot (GS): Your official title is president of SNK NeoGeo USA Consumer Corporation. What role do you play in getting SNK's games into the living rooms of prospective customers? Ben Herman (BH): My role includes analyzing USA market conditions and to suggest titles and systems to support. Many of our games are arcade favorites that we are bringing to market. GS: Are you much of a game player yourself? Do you play video games? BH: I grew up playing games and today will mostly sample gameplay. GS: One thing I've been wondering for the past year or so, SNK NeoGeo USA Consumer Corporation is a mouthful to say, and you prefer it printed in all-caps no less.
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