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What role do you play in getting SNK's games into the living rooms of prospective customers? Ben Herman (BH): My role includes analyzing USA market conditions and to suggest titles and systems to support. Many of our games are arcade favorites that we are bringing to market. GS: Are you much of a game player yourself? Do you play video games? BH: I grew up playing games and today will mostly sample gameplay. GS: One thing I've been wondering for the past year or so, SNK NeoGeo USA Consumer Corporation is a mouthful to say, and you prefer it
printed in all-caps no less. Why was that name chosen for the North American home entertainment division? BH: We reentered the USA market with our arcade division, SNK NeoGeo USA Corporation. From there, we wanted to differentiate the home division so we added "Consumer. " GS: This isn't your first stint with SNK. Back in 2000, you were the national director of sales for SNK
Entertainment and responsible for marketing the NGPC in the US. Can you give me an idea of how the NGPC was faring in terms of sales before Aruze pulled the plug? BH: As VP of sales, we placed
Pocket Color in all but one major retailer in 2000. At E3 2000 Pocket Color was 2 percent of the handheld market, and our goal for Christmas 2000 was to reach 10 percent. We were on target.
Archived from the original on December 20, 2014. Retrieved December 1, 2014. ^ "New Viz Manga Series". Anime News Network.
September 20, 2001. Archived from the original on November 4, 2022. Retrieved November 4, 2022. December 2022: Hazra, Adriana (December 9, 2022). "Chainsaw Man, Shuna's
Journey Rank on NYT December Bestseller List". Anime News Network. Archived from the original on December 9, 2022.
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January 2024. Retrieved 9 January 2024. ^ "Top 10 Week of Jan. 1: 'Society of the Snow' and 'Fool Me Once' Debut at #1; 'Lupin:
Part 3' Enters Most Popular". Top 10 Netflix. 9 January 2024.