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John Barone, the executive VP, was having little success increasing the MVS's penetration into the arcade sector, and his ability to market the Hyper NeoGeo 64 and Neo Print photo booth in North America proved to be below the parent company's expectations. On the consumer side of things, executives in Japan weren't pleased with how poorly the monochrome NeoGeo Pocket had sold just prior to the introduction of the color model in North America, and they were livid with Susan Barone for her decision to use cardboard boxes as opposed to plastic boxes for the system's US release. The Barones were stripped of their control of the US branch in June 1999 and released from their contracts at the end of the year. SNK USA went all out for the 1999 holiday shopping season. This ad reminded players that Sonic was on SNK's handheld, and it whet appetites for the upcoming Metal Slug, Last Blade, and Faselei!. Replacing the Barones was Ben Herman, who was just hired on as SNK USA's national director of sales a few months into 1999. Herman's history with the company went back much further, however, to the early '90s, when Paul Jacobs was president and the NeoGeo AES had just been introduced. Back then, Herman's role was primarily as a consultant responsible for getting chain stores like Toys "R" Us to notice and stock the NeoGeo home console. With the departure of the Barones, he was put in charge of SNK's entire US operation. Under Herman's watch, SNK's US marketing team decided to go all out for the 1999 Christmas shopping season. The company spent $4 million to create television advertisements that aired on MTV, Comedy Central, Cartoon Network, and a variety of other demographically focused channels.
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